The Horizon 2025

 The Horizon 2025, running 24 Nov–27 Dec at Event Central – Caribbean Park, Melbourne, is a 33-day international B2C exhibition by BEM KEK Pty Ltd (Australia) and Nawayath Events (Dubai).

Showcasing global brands in fashion, lifestyle, wellness, gourmet, tech, and travel, it offers a prime platform for promotion, consumer engagement, and market growth with strong media coverage, live activations, and a vibrant exhibition experience.

About the Event

The Horizon 2025 is a landmark seasonal consumer exhibition organised by BEM KEK Pty Ltd (Australia) in collaboration with Nawayath Events (Dubai). The event will take place at Event Central – Caribbean Park, Melbourne, from 24 November to 27 December 2025, spanning 33 days of international cultural and commercial exchange.

As one of Australia’s most anticipated multicultural showcases, the exhibition provides a unique platform for both global and Australian brands across fashion, lifestyle, wellness, gourmet food, travel, and technology. Exhibitors will have the opportunity to engage directly with consumers through live demonstrations, immersive brand experiences, and interactive displays, ensuring maximum visibility and meaningful market exposure.
Importantly, The Horizon 2025 has been officially recognised and supported by Visit Victoria, the state’s premier tourism and events body, and is listed on the official Visit Melbourne events calendar: The Horizon 2025 – Visit Melbourne.

This recognition underscores the significance of the event in promoting cultural diversity, international trade, and tourism in Victoria. Participation in The Horizon 2025 not only positions exhibitors on a global stage but also aligns them with an event endorsed as part of Victoria’s strategic tourism and lifestyle calendar, further reinforcing the necessity of international exhibitor involvement.

Exhibitor Resources

Purpose of the Exhibition

Step Into Tomorrow at The Horizon 2025 Exhibition

Discover the future of innovation, design, and global collaboration.

Event Schedule

Event Location: Event Central – Caribbean Park, East

Event Time: 24 November 2025 to 27 December 2025.
33 Days Showtime.

Event Layout: Highlighted

Cultural Shows at The Horizon 2025

The Horizon 2025 brings Middle Eastern culture to life with daily short performances of belly dance, oud and violin music, whirling and tanura artistry, and lively dabke, alongside interactive calligraphy and a roaming mascot for families. Designed as 10–12 minute sets across the day, the program creates an engaging, family-friendly atmosphere that encourages visitors to stay longer, supports exhibitors with steady audience flow, and offers artists a platform to shine. Beyond entertainment, it fosters cultural understanding, boosts local tourism and economy, and strengthens Melbourne’s identity as a vibrant multicultural city.

Event Overview

Runs 33 days, featuring rotating Middle Eastern and global performances.

Mix of stage shows and roaming activations designed for families, students, and culture lovers.

Sets are short (10–12 mins) to maintain energy and audience flow.

Stage Performances

Belly Dance Ensemble (4 artists): 3 sets/day, 10–12 mins; classic + modern choreography with audience interaction.

Oud Soloist (1 artist): 3 sets/day, 10–12 mins; traditional oud melodies.

Darwish (Whirling) Artists (2 artists): 3 sets/day, 10–12 mins; meditative whirling and footwork.

Tanura Artist (1 artist): 3 sets/day, 10 mins; colourful spinning dance with light effects.

Dabke Troupe (5 artists): 3 sets/day, 10–12 mins; energetic line dance with crowd participation.

Violin Soloist (1 artist): 3 sets/day, 10–12 mins; blends classical and regional styles.

Roaming & Interactive

Arabic Calligraphy (1 artist): Live throughout event; personalized names/phrases in Arabic script on take-home cards.

Arabic Mascot (1 performer): 4 roaming appearances/day (20 mins each) for photos, greetings, and family interaction.

Operations / Technical Notes

Stage requirements: 6×4m clear stage, PA (2 vocal mics + 2 DIs), playback FOH, warm white + color wash lights, blackout for Tanura.

Changeovers: 5 minutes between sets; 10 minutes before Tanura/Darwish for safety + lighting brief.

Audience engagement: Safe, opt-in participation for Dabke and Belly Dance (front-of-stage only).

Stall Details

Our Exhibitors

Products & Service

Visitor Information

Visitor Info

A Family-Friendly Day Out
 The Horizon 2025 offers fun for all ages with kids’ zones, live shows, global food courts, and exciting games, giveaways, and lucky draws.

Shuttle Access

Enjoy complimentary daily shuttle service between partner hotels and the Horizon 2025 venue for a hassle-free commute.

Why Attend as Visitor

Discover Global Brands – All in One Place Explore 100+ global and Australian brands in fashion, home, electronics, wellness, gourmet, toys, and more — unique finds for every taste.

Our Investments

Contact Us

Shafaq Hajeeb

Founder & DIRECTOR, THE HORIZON 2025

Phone : +971566381831

Shahbaz Ahmed

CEO & Co Founder THE HORIZON 2025

Phone : +61370196710

Exhibition Guideline

The Horizon 2025 Guideline 1

The Horizon 2025 Guideline 2

Book Accomodations

Organisers' Responsibilities – The Horizon 2025

Partner & Sponsor

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